Founder's Desk
Notes from the founder on building AI-native businesses from Africa: what actually converts, what wastes money, and what we are building next.
Published work
Launch a digital product on Payhip
Setting up Payhip when you sell to both local and international buyers, including VAT and coupon handling.
Launch a digital product on Selar
A step-by-step Selar setup for African sellers: product, pricing, payout and delivery.
Guide to building a digital product business
From first idea to licensed delivery: validation, packaging, pricing, launch and updates.
Set up a digital product business in a weekend
Storefront, payment, delivery and support for a first digital product, with the decisions listed in order.
How to sell digital products in Kenya: platforms, payments and pricing
A grounded comparison of Selar, Paystack storefronts, Payhip and Gumroad for Kenyan sellers, plus pricing that survives M-Pesa fees.
How to build an AI-powered business from the ground up
Designing a business where AI is part of the operating model rather than an afterthought bolted onto old habits.