Guide to building a digital product business
From first idea to licensed delivery: validation, packaging, pricing, launch and updates.
Chapter 1 — Validate with money, not compliments
Pre-sell a narrow version to ten people who already have the problem. Interest is free; a payment is information.
Chapter 2 — Package for use, not for volume
Buyers reward products they can apply the same day. Scripts, checklists and worked examples outperform long courses on both completion and refunds.
Chapter 3 — Delivery, licensing and updates
- One clear access path with a license key rather than passwords.
- A changelog so buyers see the product improving.
- Lifetime updates as a commitment you can actually keep.
Notes from the founder on building AI-native businesses from Africa: what actually converts, what wastes money, and what we are building next.
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