The complete WhatsApp sales guide
Setting up WhatsApp Business properly, structuring conversations, handling objections and following up — end to end.
Chapter 1 — Set up the account like a business
- Business name exactly as customers know it, with a real category.
- Catalogue with prices — silence about price costs you replies.
- Greeting and away messages that state a response time you can keep.
- Labels for New, Quoted, Waiting and Won so follow-up is visible.
Chapter 2 — The shape of a converting conversation
- 1Acknowledge
Name the exact product or problem they mentioned.
- 2Answer
Resolve the implied question, including price.
- 3Advance
Ask one question or offer two options.
Chapter 3 — Objections, in order of frequency
Price, timing, trust and comparison — in that order for most SMEs. Prepare one written response to each and your close rate improves before you change anything else.
Chapter 4 — Follow-up as a system
Most WhatsApp revenue is lost to silence rather than rejection. A three-message sequence on days 1, 3 and 7, each carrying new information, recovers a meaningful share of it.
Chapter 5 — What to review weekly
- Enquiries received and replied within one hour
- Quotes sent and followed up
- Won conversations, and the message that preceded the win
We research, test and document AI workflows with small businesses across Kenya and the wider continent. Everything we publish is written to be used the same day you read it — scripts, checklists and systems, not theory.
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