Guide to AI marketing for small businesses
Planning campaigns, producing content and testing offers with AI assistance — without publishing generic filler.
Chapter 1 — The offer comes before the content
AI can produce endless content around a weak offer, which is the most expensive way to discover the offer was weak. Define the promise, the price and the proof first.
Chapter 2 — A production loop that stays specific
- 1Source
Start from a real customer conversation, not a topic idea.
- 2Draft
Assistant drafts using your context file.
- 3Sharpen
Add one detail only your business could know.
We research, test and document AI workflows with small businesses across Kenya and the wider continent. Everything we publish is written to be used the same day you read it — scripts, checklists and systems, not theory.
More from this desk →Keep reading
ChatGPT prompts for business that produce usable output
Prompt patterns for sales replies, offers, SOPs and summaries — with the context blocks that make them reliable.
Create your first AI-assisted marketing campaign
Plan, draft and schedule a two-week campaign for one product, using AI for production and your own judgement for the offer.
Content calendar template for small teams
A four-week planning grid built around customer questions rather than content themes.