Create your first AI-assisted marketing campaign
Plan, draft and schedule a two-week campaign for one product, using AI for production and your own judgement for the offer.
- A written offer with a promise, price and proof
- Eight pieces of campaign content built from real customer language
- A two-week schedule with one review point
Step 1 — Write the offer in three lines
Promise, price, proof. If you cannot write those three lines without hedging, the campaign will not rescue the offer.
Step 2 — Harvest real customer language
Copy ten real questions from your inbox. These become your headlines. Invented headlines are the reason most AI content reads generic.
Step 3 — Draft with a context block
- Paste your product, price and tone rules.
- Ask for eight short posts, each answering one harvested question.
- Reject anything that could describe a competitor equally well.
Step 4 — Schedule and set one review point
Publish four in week one, four in week two, and review replies at day seven. Adjust the offer, not the volume.
We research, test and document AI workflows with small businesses across Kenya and the wider continent. Everything we publish is written to be used the same day you read it — scripts, checklists and systems, not theory.
More from this desk →Keep reading
Guide to AI marketing for small businesses
Planning campaigns, producing content and testing offers with AI assistance — without publishing generic filler.
Content calendar template for small teams
A four-week planning grid built around customer questions rather than content themes.
Marketing message templates
Launch, restock, testimonial and reminder messages written for WhatsApp status, broadcast and social.